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Energy Upgrade California Encourages Residents to Do Your Thing To Lead the Way in Energy Efficiency

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This week Energy Upgrade California launched a campaign to put new energy behind educating all Californians about smarter energy use to make California cleaner, healthier, and more prosperous by: 
  • Reducing pollution from power plant carbon emissions
  • Decreasing pollution-related health costs and promoting an active outdoor lifestyle
  • Creating jobs and economic development

Created by the CPUC in 2011, Energy Upgrade California is a statewide customer engagement initiative to promote energy management concepts, energy efficiency actions, and clean energy opportunities for the state’s residents and businesses.

Do Your Thing Campaign
Do Your Thing is a behavior change initiative that will come to life through mass media, social media engagement, community groups, and grassroots efforts across the state. It will create awareness and educate California residents and small businesses to take simple actions that ultimately result in sustained behavior change. These actions could include:

  • Unplugging home electronics when turned off (average household savings: $100 annually)
  • Upgrading to LED light bulbs (average household savings: $70 annually)
  • Using high-energy devices (dishwashers, air conditioners, washing machines) at low-cost times to save money and cut the user’s carbon footprint

“Do Your Thing taps into the pride, diversity and power that each California resident and small business has to create a big change for our state through smart energy use,” said California Public Utilities Commissioner Carla Peterman. “Although we lead the nation in efficiency, we must do more to reach our aggressive goals. That’s why we’re working to empower every Californian with the tools and information to become energy stewards through more efficient energy choices.”

The multi-language (English, Spanish, Chinese, Korean, Vietnamese) Do Your Thing message will engage Californians through print, radio, TV, billboards, social media, a website, and community events.




 

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