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Premier Issue of the
California Energy Efficiency Strategic Plan eNewsletter
Winter 2011

Welcome to the Strategic Plan eNewsletter

Welcome to the quarterly California Energy Efficiency Strategic Plan eNewsletter.

The Strategic Plan, adopted in September 2008 by the California Public Utilities Commission (CPUC), presents a single roadmap to achieve maximum energy savings across all major groups and sectors in California. This comprehensive plan for 2009 to 2020 is the state's first integrated framework of goals and strategies for saving energy, covering government, utility, and private sector actions, and holds energy efficiency to its role as the highest priority resource in meeting California's energy needs.

Industry leaders and influencers, state agencies, and utilities play an essential role in implementing the Strategic Plan and achieving California's goals. This newsletter will update all stakeholders on the progress and activities associated with implementing the Strategic Plan.

Engage 360 Set to Motivate Consumers to Reduce California's Energy Use by 20% by 2020

Engage 360

California has created Engage 360, a new brand name and web portal designed to increase consumer awareness of and participation in energy saving activities.

Engage 360 was developed through a year-long collaborative process between the CPUC and the state's investor-owned utilities. It represents a community-based effort to provide Californians with clear and relevant options for saving energy, reducing greenhouse gas emissions, and supporting clean energy solutions. "Business as usual" is no longer an option. Engage 360 will help California create a change in behavior that will effect a meaningful, long-term reduction in energy consumption.

Californians who are adopting and sharing an energy saving way of life can come together on Engage 360's web portal to help lead change and meet the Golden Goal of reducing the state's energy use by 20 percent by 2010.

Market Transformation Will Save 60-80% Lighting Energy Use

Save Lighting Energy Use

California has embarked on an ambitious stakeholder-driven plan to transform the lighting market and achieve a 60-80 percent reduction in statewide electrical lighting energy consumption.

A new lighting plan was developed through a collaborative 18-month period and represents the work of more than 200 stakeholders from lighting, architecture, labor and electrical workers, laboratories, and various state agencies. The CPUC approved the lighting plan, which advances the California Energy Efficiency Strategic Plan.

Lighting accounts for approximately one-fourth of California's electricity use and promoting the widespread use of energy efficient lighting can lead to significant savings.

California on Path to Zero Net Energy

Building with sky reflected in windows

Business leaders and the CPUC joined forces to launch a groundbreaking 2010-2012 Zero Net Energy Action Plan designed to help California commercial building owners take advantage of the latest technologies and financial incentives to help reduce building energy use to `net-zero' through greater efficiency and on-site clean energy production.

The Action Plan is California's first integrated framework of goals and strategies for saving energy that directly engages the broader market, tracks progress, and includes tools that will help maintain statewide coordination and accelerate progress.

The Action Plan was developed through a collaborative 11-month period and represents the work of more than 150 stakeholders in commercial building, architecture, finance, clean energy, technology, and various state agencies.

California, DOE Pilot Projects to Cut Industrial Energy Intensity 25% in 10 Years

Industrial site

California's Continuous Energy Improvement Program (CEI) and the Department of Energy's Superior Energy Performance (SEP) program are working together to reduce industrial energy intensity 25 percent by 2020.

These two programs will work with the state's investor-owned utilities to identify a handful of California sites for SEP-funded investment-grade audits. More than $5 million in Public Goods Charge funds will be available for retrofits identified in the SEP audits (overseen by the CPUC). Both the federal SEP and the state CEI program launched this year to help industrial facilities achieve continual improvements in energy efficiency while maintaining competitiveness.

CORRECTION: California's Agencies to Train Workers for Energy Efficiency Service Sector

Green Technology Workers

In a coordinated effort to train workers for California's clean energy future, the CPUC and Southern California Edison are co-managing a statewide workforce assessment by the Donald Vial Center on Employment in the Green Economy at the University of California, Berkeley. The needs assessment will identify the jobs and skill sets needed to achieve the goals of the California Long Term Energy Efficiency Strategic Plan, Assembly Bill 32 implementation, and other state-mandated clean energy initiatives.

The California Energy Commission and UC Berkeley are also conducting an assessment for the development of a national training center. The Energy Comission's $75 million Clean Energy Workforce Training Program has already launched the nation's largest state-sponsored green jobs training program.

In This Issue
New Statewide Brand
Plan to Save Lighting Energy
Action Plan Launched
Industrial Energy
Workforce Training
Stakeholder Spotlight
Upcoming Events
Stakeholder Spotlight:
Bernie Kotlier
Bernie Kotlier Portrait
A leader in workforce education and training, Bernie Kotlier has been a proponent of the Strategic Plan since its inception. As director of Green Energy Solutions of the National Electrical Contractors Association's Labor Management Cooperation Committee and the International Brotherhood of Electrical Workers in California, Bernie is helping California's workforce prepare to deliver zero net energy buildings.
Research Focus:
Local Governments and Energy Efficiency
Looking at model home with a magnifieying glass
A study of local government implementation of energy efficiency policies and practices was undertaken to better understand the barriers local governments face in pursuing energy efficiency policies and practices, ways to overcome those barriers, as well as the successes and exemplary practices of local government leaders in this regard.
Upcoming Events

* March 14, 2011: Workshop on the National Center for the Clean Energy Workforce

* March 17, 2011: POWER Conference on Energy Research and Policy

* March 17, 2011: Community Climate Action Planning - Torrance

* March 17, 2011: SDG&E's Sixth Annual Energy Showcase


Information on the above events and additional events are at