Date: March 13, 2017

Time: 1 pm PST – 5 pm PST

 Location: California Public Utilities Commission Auditorium, 505 Van Ness Ave, San Francisco, 94102

Remote access:

Meeting number: 741-959-116

Password: !Energy1

Call in: 866-660-2389, password 937-2559


 Proceeding A.12-08-007 is providing direction to the Statewide Marketing, Education and Outreach program known as “Energy Upgrade California.” Decision 16-03-029, from September, 2016, states “…we endorse and establish a collaborative, record-based process to be followed by the statewide implementer, local program administrators, and other stakeholders to develop the five-year ME&O Strategic Roadmap and Annual Joint Consumer Action Plans. …  We direct the statewide implementer and other stakeholders to ensure that this process results in final “deliverables” including (1) revised strategies to implement the adopted short- and long-term goals of the program; (2) revised measurable objectives to determine success in implementing the strategies; (3) specific metrics to be used to evaluate the progress and success of the program; and (4) the five-year Strategic Roadmap and the first Annual Joint Consumer Action Plan.”

A competitive RFP process led to the selection of DDB as the implementer for Statewide ME&O as of January 1, 2017.

 On November 29, 2016, the Commission held an initial workshop to present evaluation results, and to initiate a discussion regarding vision, strategies, objectives, and metrics for the program. The focus of the second workshop, on January 12, 2017, was the development of the 5 year Strategic Roadmap and the integration between statewide ME&O and that implemented by program administrators.

   This will be the third and final workshop for planning of the Energy Upgrade California campaign, and will largely be an opportunity for stakeholders to provide input on progress to date. DDB will present their work on the following topics:

  •  5 Year Strategic ME&O Roadmap
  • 1 year implementation plan
  •  Metrics and targets
  • Audience Segmentation
  • Branding and logo
  • Media plan

  For more information, contact Rory Cox at



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