Public Workshop: Statewide Marketing, Education, and Outreach (A.12-08-007)

January 9, 2020
9:30 AM to 5 PM

 California Public Utilities Commission

 Golden Gate Room

 505 Van Ness Ave.

 San Francisco, CA 94102

Proceeding A.12-08-007 is providing direction to the Statewide Marketing, Education and Outreach program known as "Energy Upgrade California" (EUC). Decision 16-03-029, from September, 2016, states "…we endorse and establish a collaborative, record-based process to be followed by the statewide implementer, local program administrators, and other stakeholders to develop … Annual Joint Consumer Action Plans. …  We direct the statewide implementer and other stakeholders to ensure that this process results in final 'deliverables' including (1) revised strategies to implement the adopted short- and long-term goals of the program; (2) revised measurable objectives to determine success in implementing the strategies; (3) specific metrics to be used to evaluate the progress and success of the program; and (4) the five-year Strategic Roadmap and the first Annual Joint Consumer Action Plan (JCAP)." Currently, the program implementer, DDB, is implementing the fourth year JCAP. 

Since D.16-03-029, the CPUC has, in D.17-12-023, directed the implementer (DDB) to expand the EUC campaign messaging to include impending time of use (TOU) rates that the electric utilities will be rolling out in the future.

The focus of the January 9, 2020 workshop will be the development of the Year 4 (2019 to 2020) JCAP, the Energy Savings Assistance Program, small business customers, potential coordination between the TOU and EE, and additional new priorities.  

 For more information, contact Joanna Perez-Green at

Workshop Materials

CPUC Energy Division slides

DDB Slides

Opinion Dynamic Slides

Immigration Guide