This week Energy Upgrade
California launched a campaign to put new energy behind educating all
Californians about smarter energy use to make California cleaner, healthier,
and more prosperous by:
- Reducing
pollution from power plant carbon emissions
- Decreasing
pollution-related health costs and promoting an active outdoor lifestyle
- Creating
jobs and economic development
Created by the CPUC in
2011, Energy Upgrade California is a statewide customer engagement initiative
to promote energy management concepts, energy efficiency actions, and clean
energy opportunities for the state’s residents and businesses.
Do Your Thing Campaign
Do Your Thing is a behavior change initiative that will come to life through
mass media, social media engagement, community groups, and grassroots efforts
across the state. It will create awareness and educate California residents and
small businesses to take simple actions that ultimately result in sustained
behavior change. These actions could include:
- Unplugging
home electronics when turned off (average household savings: $100
annually)
- Upgrading
to LED light bulbs (average household savings: $70 annually)
- Using
high-energy devices (dishwashers, air conditioners, washing machines) at
low-cost times to save money and cut the user’s carbon footprint
“Do Your Thing taps into the pride, diversity and power that each
California resident and small business has to create a big change for our state
through smart energy use,” said California Public Utilities Commissioner Carla
Peterman. “Although we lead the nation in efficiency, we must do more to reach
our aggressive goals. That’s why we’re working to empower every Californian
with the tools and information to become energy stewards through more efficient
energy choices.”
The multi-language (English, Spanish, Chinese, Korean, Vietnamese) Do Your
Thing message will engage Californians through print, radio, TV, billboards,
social media, a website, and community events.